Custom Website Design, development & More

A thorough research and discovery process is vital to the health of your website - and business. We do a deep dive into your target market, competitors, keywords, and current website (if you have one). These steps inform site structure, what pages you need, and what content lives on those pages. In short, they lay the foundation for a successful website - and in turn - help build a path to help reach your business goals.

With the research data in tow, we tackle your site’s structure. Using a visual sitemap, we ensure each page has a purpose, all ranking possibilities are implemented, and there’s a clear path for any future growth. Often overlooked, this step informs vital downstream processes. Site structure provides your website with clear direction by zooming out and ensuring each piece is in the right place.

Site structure informs the entire website - wireframes targets each page. Think of this phase as the blueprint for your website - effectively showing designers and developers how each page should be organized and structured. This phase allows your consumers to see the right information - at the right time. When done effectively, this step can boost conversions, keep customers on your website, and make it an easy choice for them to return.

Copywriting is critical to your website’s success. Oftentimes, our copywriter and designer work together during the wireframing phase to bring your website’s copy to life. We make sure it conveys what’s needed, where it’s needed, and is optimized for sales and SEO. There’s a lot of strategy needed to write good copy - and we do our best to ensure your business’ message comes through loud and clear.

When people think “web design”, they’re likely thinking of UI. UI design lets your website stand out visually, while maintaining consistency with your company’s branding. We don’t hijack your brand - we highlight it. Our designers create a UI Style Guide using core page mockups and templates - then use this information to create visual harmony across your website. Not only is this crucial for customer experience, it also sets up your website for faster expansion when it’s time to grow.

Now it’s time to develop. Because each stage has been tackled fully and in the right order, our developer is set up for success - and ready to deliver. The result? An expertly coded, fast website that’s fully responsive and built for all device sizes and major browsers. In this phase, due diligence reveals its dividends.

We’re getting close now. Not to be neglected, this phase makes sure your website is optimized for all browsers, devices, SEO, and speed - the crucial finishing touch for your website. Images are properly sized, all remaining technical SEO is implemented, and code is configured appropriately. When complete - your website is launched!